GTA 6’s $100 Ultimate Edition Is Leading the $80 Standard Edition in Preorders
Take-Two CEO Strauss Zelnick said the early split may reflect the franchise's most avid fans, while the pricier package adds digital content without changing gameplay.
Grand Theft Auto VI is drawing more preorders for its $100 Ultimate Edition than for its $80 Standard Edition, according to Take-Two Interactive CEO Strauss Zelnick.
Zelnick made the comparison in an interview, saying the sales split was not even: “Actually, it is skewing more to the premium edition.” He connected the early preference to fans buying ahead of launch, adding that “the most avid consumers are the ones who are pre-ordering.”
What the two GTA 6 editions include
The Standard Edition costs $80, while the Ultimate Edition carries a $100 price tag. Zelnick summed up the difference by saying, “You get additional content” with the more expensive version.
The extras described so far are digital bonuses rather than gameplay-changing features. The Ultimate Edition also does not include physical collectibles.
Zelnick also said Take-Two chose an $80 Standard Edition rather than pricing the regular version at $100, as some early reports had suggested. The goal, he explained, is for the player experience to offer more value than the purchase price.
The premium-heavy preorder split follows Take-Two’s earlier description of GTA VI’s pre-order start as strong, although the company has not provided a standalone total. Zelnick’s latest comment shows which version early buyers prefer, but it does not establish how the two editions will compare after launch.
In the same CNBC interview, Zelnick pointed to Grand Theft Auto V as a game that continued selling long after launch. Take-Two has sold 230 million copies of it across three console generations, although Zelnick cautioned that the company cannot assume GTA VI will follow exactly the same path.
Take-Two has no early official price cut planned
Take-Two does not have official plans to lower Grand Theft Auto VI’s price before Christmas, although individual retailers can choose their own discounts. Any retailer that cuts the price would be reducing its own margin, Zelnick said.
Will the Ultimate Edition keep its lead after launch? Share your thoughts in the comments, and follow along on X, Bluesky, YouTube, Instagram, Steam, and Telegram.
Grand Theft Auto VI
Developed by Rockstar Games
Grand Theft Auto VI heads to the state of Leonida, home to the neon-soaked streets of Vice City and beyond in the biggest, most immersive evolution of the Grand Theft Auto series yet.
- Genre Shooter, Racing, Adventure
- Platforms Xbox Series X|S, PlayStation 5
- Perspective First person, Third person
- Modes Single player, Multiplayer, Co-operative
- Release November 19, 2026
- Publisher Rockstar Games, Take-Two Interactive
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Age Rating
