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GTA 6 Brings Burger Shot and Cluckin’ Bell to Miami’s Kaseya Center

Kaseya Center's Burger Shot and Cluckin' Bell stands join a wider Vice City campaign across Miami, ahead of a Nov. 18 Heat event and GTA 6's scheduled Nov. 19 launch.

Mihaela Kicevski4 minutes ago

0 2 2 minutes read

A yellow race car with Burger Shot branding and red wheels.

Burger Shot and Cluckin’ Bell are open to customers at Miami’s Kaseya Center, bringing two fictional Grand Theft Auto VI restaurants into a real-world promotion ahead of the game’s scheduled Nov. 19 launch. The counters appear to serve the arena’s regular menu rather than game-inspired recipes, with combo prices ranging from $28.50 to $31.

BURGER SHOT inside Kaseya Center 🔥 crazy prices but it’s essentially a Skinny Louie. They do have branded packaging tho 👀 in line to try pic.twitter.com/5lqdY3adis

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— Joel Franco (@OfficialJoelF) October 21, 2026

Burger Shot has reportedly taken over a Skinny Louie’s location, with employees wearing GTA 6-branded uniforms. A large Macca & Friends mural at the arena features Macca, the animated alligator from the game. A Miami Heat game clip shows a Burger Shot meal.

Rockstar is now marketing GTA 6 with a real-life Burger Shot food stand in Kaseya Center, Miami.

They continue preparing for the major Miami Heat event on November 18.

(via @nvtnp_) pic.twitter.com/hbAlRKP4A4

— GTA 6 Countdown ⏳ (@GTAVI_Countdown) October 21, 2026

Cluckin’ Bell has its own branded concession stand inside Kaseya Center.

Update: Rockstar also opened a Cluckin’ Bell food stand in Kaseya Center.

They’re really going all out with the marketing.

(via @luciacaminoss) https://t.co/UhlpHkhUjl pic.twitter.com/zAJuZL4gkY

— GTA 6 Countdown ⏳ (@GTAVI_Countdown) October 22, 2026

The arena promotion leads into the Heat’s Nov. 18 A Night in Vice City event against the Milwaukee Bucks. A custom court, a reworked uniform, and special programming are planned for the game, one day before GTA VI’s scheduled launch on PlayStation 5 and Xbox Series X|S.

Kaseya Center’s counters are part of a broader Vice City campaign around Miami. Miami Beach’s city-approved campaign began Oct. 15, bringing pink and blue Vice City umbrellas and loungers to the beach. Overnight security was reportedly assigned to deter people from taking the props. A GTA 6-branded blimp has crossed the beach, while boats have carried digital billboards for fictional Vault Nightclub. Posters and digital displays around Miami have promoted Weazel News, radio station Chamber 106.6, tech company Fruit, carmaker Coil, eCola, Y Hotel, and Big Chug.

Vice City branding has also appeared on buses and taxis, and a game-branded golf cart has been spotted around Miami.

13 more posters/ads spotted in Miami.

Rockstar is also filming a promo video featuring the new cars, possibly a live-action trailer, with a film crew spotted on the street.

The brands featured include:
– Coil (Tesla)
– Ferruccio Tucci (Massimo Dutti)
– Eris (Nike)
– Grotti… https://t.co/IYs0kacth7 pic.twitter.com/T7MQ7Zuj4q

— GTA 6 Countdown ⏳ (@GTAVI_Countdown) October 20, 2026

Custom cars have joined the street displays. A Corvette-inspired Coquette with Vice City branding and a Lamborghini in Vice Beach Police livery have both been spotted around Miami.

Pißwasser and Patriot ads have appeared outside Miami bars. Separate federal label filings name Tripping Animals Brewing for Pißwasser, Patriot, and No Mames Vice City, but they do not confirm a Rockstar partnership or a retail release. The filings include keg, can, and bottle applications.

What do you make of Kaseya Center dressing its regular concessions as Burger Shot and Cluckin’ Bell, with combos near $30? Follow Miami’s Vice City campaign as it appears at the arena, on the beach, and around the city on X, Bluesky, YouTube, Instagram, Steam, and Telegram.

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