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Miami Heat’s GTA 6 Collaboration Will Bring a Vice City Court and Uniform for One Night

The Nov. 18 game against the Milwaukee Bucks will feature special programming and a custom uniform, while Vice City shirts, hoodies and hats are listed from $45 to $110.

Miami Heat will take the court as Vice City on Nov. 18, 2026, when the team faces the Milwaukee Bucks at Kaseya Center. The one-night promotion is scheduled for the day before Grand Theft Auto VI‘s Nov. 19 launch and will include a Vice City-themed court, a custom uniform, and special game-night programming.

Grand Theft Auto VI returns to Vice City for the first time since 2006’s Grand Theft Auto: Vice City Stories. The game is set in Leonida, a fictional version of Florida that includes its Miami-inspired city, giving the Heat’s real-world makeover a direct connection to the game’s setting.

Rockstar Games has amplified the Heat’s teaser, which calls the promotion “A Night in Vice City” and uses the line “Bright lights. Vice City.” The teaser also shows a pink-lit building after dark, adding another preview of the campaign’s Vice City look.

Called “The Vice City Court,” the hardwood will draw on GTA 6’s version of Miami and the game’s pink marketing palette. The team’s collaboration page says the Heat will wear a reimagined custom uniform for the occasion, although its design has not been revealed. The team has also teased more activities throughout Kaseya Center for the event.

Outside the arena, a large nighttime projection reading “Welcome to Vice City” is already visible on the Kaseya Center roof.

Vice City designs will also be sold in person at the Miami HEAT Store and online. The collection includes T-shirts, a hoodie, a crewneck, dad caps, and snapbacks, with prices ranging from $45 to $110. Snapback hats are listed at $50, while shirt designs include “I 🩷 Vice City” and “Went to Vice City and all I got was this lousy t-shirt!” The dad cap was already marked out of stock.

The Heat activation is separate from Miami-Dade County’s proposed GTA 6 campaign, which included possible airport, transit, and park branding. County officials opposed that separate pitch in September, and no agreement had been approved as of Sept. 5.

Which part of the Heat’s Vice City treatment stands out most to you, the court, uniform, teaser, arena projection, or game-night programming? For more coverage of GTA 6’s real-world Miami promotions, connect with us on X, Bluesky, YouTube, Instagram, Steam, and Telegram.

Grand Theft Auto VI

Grand Theft Auto VI heads to the state of Leonida, home to the neon-soaked streets of Vice City and beyond in the biggest, most immersive evolution of the Grand Theft Auto series yet.

  • Genre Shooter, Racing, Adventure
  • Platforms Xbox Series X|S, PlayStation 5
  • Perspective First person, Third person
  • Modes Single player, Multiplayer, Co-operative
  • Release November 19, 2026
  • Publisher Rockstar Games, Take-Two Interactive
  • Age Rating ESRB RP

Mihaela Kicevski

I am Angel's and Margarita's daughter, and I am happy to be starting this work together with my parents! I can't wait to see where this takes us!

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