Sony has released a new commercial reminding players that some of its biggest single-player games can only be played on PS5. The spot is part of the “It Happens on PS5” campaign and arrives after PlayStation confirmed during an internal town hall earlier in 2026 that its single-player releases would remain on the console instead of launching on PC.
Distributed across social media under the “Only on PS5” branding, the ad repeatedly calls its featured games “PlayStation 5 exclusive.” The footage includes Ghost of Yotei, including its expanded Ghost of Yotei Complete Edition, alongside God of War Laufey, Marvel’s Wolverine, Saros, Gran Turismo 7, and Astro Bot. Together, the lineup gives the commercial plenty of dramatic combat, wild action, and at least one adorable robot doing adorable robot things.
Its voiceover delivers the campaign’s central message: “These moments don’t happen anywhere else. So come and make the unthinkable happen. Only on PS5.”
None of the featured titles has received a PC port or an announced PC version. Gran Turismo 7 is the platform caveat: it launched on PlayStation 4 in 2022, even though it was originally announced as a PS5 exclusive. The ad’s wording therefore presents a clear console-only message, but it is not a formal announcement that Sony has canceled every future PC port.
The return of that language marks a change from Sony’s recent approach. Titles such as Horizon Forbidden West and The Last of Us: Part 2 had previously been brought to storefronts such as Steam after their console releases. Sony had also largely stopped applying direct “Only on PlayStation” or “exclusive” labels to games like the ones in this commercial. It has still used similar messaging for second-party projects, including Final Fantasy 7 Rebirth and Phantom Blade 0.
A March 4, 2026 Bloomberg report said Sony was pulling back from its plan to release upcoming first-party games on PC. The report also described concern within PlayStation that PC releases could weaken sales of the PS5 and its future successors. Sony later removed references to bringing its first-party games to PC from an annual business report.
PlayStation has not closed the door on PC altogether. Live-service games including Marvel Tokon: Fighting Souls and Helldivers 2 are still supported on the platform, but Sony’s single-player lineup is now being presented much more directly as a reason to buy its console. The new commercial turns that policy into a central part of the PS5’s pitch.
Do you think Sony’s renewed exclusivity message works, or would you rather see these games released more widely? Share your thoughts in the comments, and follow us on X, Bluesky, YouTube, Instagram, Steam, and Telegram.
