Another graphics card price increase is coming to mainland China later in September, with new figures covering both Nvidia and AMD cards. The moves arrive alongside tighter consumer supply and reports that Nvidia is directing more Blackwell capacity toward professional AI products. A prior warning that Nvidia’s Blackwell supply would tighten in Q3 and again toward year-endNvidia’s Blackwell supply would tighten in Q3 and again toward year-end preceded these later model-level price increases in China.
According to a United Daily News report, Asus plans to raise prices for its RTX 5070 cards by 150 to 300 RMB, or roughly $22 to $45. Gigabyte has already increased the price of its RTX 5060 Ti 16GB by 200 RMB, which is about $30.
AMD’s cards are facing similar increases in the Chinese market. The Radeon RX 9070 XT has risen by 200 RMB, while both the 16GB and 8GB versions of the RX 9060 XT have climbed by up to 250 RMB. The RX 7650 GRE has seen the largest increase among the listed models, at 400 RMB, or around $60. Earlier reports had also linked AMD’s GPU and VRAM partner bundles to a possible 10% increase.
China is not starting from a stable pricing point. An August 14 pricing check found the RTX 5070’s lowest tracked price had climbed from roughly $550 to $755, with many other listings near $800. That figure covered the US market rather than mainland China, but it shows how quickly higher memory and supply costs have already reached PC buyers.
Nvidia is sending more capacity toward professional products
Nvidia has been reducing its consumer graphics-card shipment forecast by between 15% and 20% for the third quarter. 3D Center says the change does not necessarily mean fewer 4nm GB20x Blackwell chips are being produced. Instead, more of the available supply is moving away from consumer GeForce cards and toward the professional segment, where AI hardware demand is stronger.
"Nvidia cut consumer GPU shipments by 15%–20% in the third quarter to free allocation for AI GPUs"
👉 This is the key piece. And it's not GR100 (3nm), but rather GB20x (4nm). NV is apparently not producing fewer GB20x, but is shifting them from consumer to professional segment. https://t.co/BxdgrxvvCy
— 3DCenter.org (@3DCenter_org) September 8, 2026
For PC buyers, the distinction still leads to the same problem. Even if total Blackwell production remains steady, fewer chips reaching GeForce products can make retail supply tighter and give board partners more reason to raise prices. The reported changes in China do not establish that every region will see the same increases, but a smaller consumer allocation can put pressure on prices beyond the mainland market.
Anyone planning a graphics card upgrade has more reason to compare current prices carefully rather than assume a future discount will arrive soon. Nvidia’s supply choices and AMD’s own component costs are pushing both sides of the market in the wrong direction for budget-conscious builders.
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