Some Nintendo investors want the Switch 2 to cost more
Bloomberg said some shareholders are uneasy about margins as Switch 2 sales stay strong and Nintendo heads toward its year-end earnings call.
Nintendo’s Switch 2 already carries a $450 price tag, but that has not stopped some investors from pushing for a higher one. In a Bloomberg report published on May 6, 2026, those investors were said to be worried that Nintendo’s newest console is not bringing in enough profit, especially as AI and data center demand keeps component costs moving upward.
The pressure comes even with strong sales behind the machine. Bloomberg said the Switch 2 is moving faster than the original Switch and, by its count, faster than any other home games machine in history. Nintendo has sold more than 17 million units as of December 31, 2025, and the company also reported a 51.3% year-over-year rise in net profit.
The stock market side of the story is harder for Nintendo to ignore. Bloomberg reported that Nintendo’s shares have fallen 45% over the last six months, after an early lift around the Switch 2 launch faded back toward the company’s five-year average. Nintendo President Shuntaro Furukawa has said the company will weigh adoption, sales trends, costs, profitability, market conditions, and other factors before making pricing calls, while Nintendo itself does not expect higher component and production costs to have a major effect on financial performance.
That view will face a fresh test when Nintendo delivers its year-end earnings for fiscal 2026. Furukawa is likely to be asked whether the company is still comfortable with the current price.
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