Believe it or not, Ubisoft was the only publisher that didn’t meet the demands other publishers set, which increased their AAA price tag to a higher cost of $70.
With that said, Ubisoft has finally jumped in the same boat, as the developer started valuing its work a bit higher than before. For example, the upcoming pirate title Skull and Bones will cost $70 on PS5 and Xbox Series X/S, and the price will clinch to the same threshold from there on.
Ubisoft will continue evaluating the same price tag for their AAA titles, considering that it equalizes and follows the market competition. Other publishers, such as EA, Sony, and others, have already adopted this and increased their AAA titles’ price tag.
Will there be a fan outcry? Not, as players have already absorbed the demands set by other companies without starting a rebellion. Starting one right now would be quite odd.
