Twitch has updated how it counts views on clips in a move the company says is meant to give creators cleaner metrics and cut down on view-bottling. The change was announced on Twitch Support’s social feed and lays out five concrete adjustments to clip view tracking that will affect creators and third-party trackers.
The company warns that reported clip totals may look lower at first. Twitch says that lower numbers are not a mistake but the result of fixing how counts are collecte,d so the data is more consistent across web, iOS, and Android and less affected by automated traffic. That trade off is explicit in the post.
Starting today, we're updating how we count clip views to better reflect genuine viewer engagement. We’re making the following changes:
• Fixing a technical issue that was inadvertently inflating clip view counts
• Including clip views from Stories in clip view totals
•…— Twitch Support (@TwitchSupport) November 19, 2025
The five changes Twitch listed are these:
- Fixing a technical issue that was inadvertently inflating clip view counts
- Including clip views from Stories in clip view totals
- Making view counting more consistent across all platforms, web, iOS, and Android
- Better filtering out of bot traffic
- Enabling improved clip analytics and laying the groundwork to explore new analytics features
Twitch framed the work as ongoing. “Going forward, we’ll continue to fine-tune our clip view counting system on an ongoing basis,” the company added in the post on the platform formerly known as Twitter. The linked announcement is applicable for creators who need to reconcile their own tracking tools with Twitch’s new numbers.
Creators and stream managers should expect short-term noise while dashboards and third-party sites update their methods. For channels that relied on inflated clip counts to surface trends, the change could alter which clips appear to be hits. On the plus side, better bot filtering should help separate genuine audience behavior from artificial amplification.
This is another public step in Twitch’s attempt to rebuild trust on the platform following several controversies. We previously covered Twitch’s leadership apology and fallout in our earlier report on the CEO apology, which showed how sensitive Twitch remains to reputation and moderation problems.
If creators see sudden drops in clip totals, check the new Twitch Support post for details and compare timestamps on archived analytics while providers roll out matching updates. Third-party clip aggregators will need to adapt their filters so creator-facing dashboards return stable, comparable numbers again.
Please share your take and follow us on X, Bluesky, and YouTube for more updates and discussion.
