Microsoft is pulling out all the stops to get its proposed acquisition of Activision Blizzard approved by UK regulators. In a bold move, the tech giant has taken out full-page ads in the Financial Times and the Daily Mail to push for approval of the deal.
The most recent info regarding this bubble was relayed via TheVerge, revealing Microsoft’s advertisement on the gigantic Newspapers. The image shared by them can be found below:
The ads, featuring Microsoft’s logo and the message “Powering a new era of gaming,” are aimed at UK regulators who are currently investigating the proposed $68.7 billion acquisition. Microsoft is hoping to persuade regulators that the deal would benefit consumers and expand the company’s gaming offerings.
The UK’s Competition and Markets Authority (CMA) has expressed concerns that the acquisition could harm competition and lead to higher prices for consumers. However, Microsoft has argued that the deal would be good for consumers and the gaming industry as a whole.
The full-page ads in the Financial Times and the Daily Mail are a clear indication that Microsoft is serious about lobbying for approval of the deal in the UK. The Financial Times is a respected business newspaper, while the Daily Mail is one of the UK’s most widely-read newspapers.
The proposed acquisition has been controversial from the outset, with some industry analysts expressing concerns about the impact on competition and the potential for consolidation in the gaming industry. However, Microsoft remains optimistic that the deal will be approved and is doing everything it can to make that happen.
If the deal is approved, it would make Microsoft one of the largest gaming companies in the world, with popular titles like Call of Duty and World of Warcraft under its umbrella. The proposed acquisition is a major development in the gaming industry and could have significant implications for the future of gaming.
As the CMA continues its investigation, the full-page ads in the Financial Times and the Daily Mail are a sign that Microsoft is not backing down and is determined to see the deal through.
