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Google, What the Hell Are You Doing to Us?

I just had to put this out there, because it hurts my soul!

Angel Kicevski by Angel Kicevski
November 21, 2025
in News
0

If you’ve ever worked your ass off building something online, something real, you already know the feeling. You pour years of your life, nights, weekends, entire chunks of your soul into a project, only for Google to glance at it like it’s
some random scrap floating in the wind.

I’ve had enough of pretending everything is fine just because it’s Google.

I’m done being polite, done acting like this is normal, done swallowing every random algorithm mood swing as if it’s my fault. This is my story, and honestly, if Google won’t respect creators, then creators have every damn right to speak up.

Google Has Been Diminishing Us for Years

I’ve been fighting this ecosystem for over a decade. Ten years of publishing, updating, fixing, rewriting, grinding through gaming news, patch notes, guides, SEO storms and algorithm chaos.

I’ve built:

  • Original and sourced reporting
  • Thousands of hours of manual writing and editing
  • Unique images and formatting
  • Over 17,000 posts across gaming history
  • A literal family-run gaming news outlet that I’ve sacrificed everything for

and still, Google has the audacity to treat my work like it’s disposable.

Do you know what it feels like to write tens of thousands of lines of content and watch Google shove you behind sites full of AI spam, stolen content, and lazy corporate rewrites?

It feels like screaming into the void while Google shrugs.

“Not authoritative enough. Not big enough. Not old enough. Not good enough.”

Good enough for who, exactly?

  • For their broken ranking systems?
  • For their inconsistent indexing?
  • For their “helpful content” filters that somehow punish real creators while factories of garbage float to the top?

Creators built the internet. We’re not parasites, we’re the foundation and yet we’re treated like background noise.

Google’s Systems Are a Mess, and We Pay the Price

Let’s be honest, Google’s systems are a mess, and creators are the ones getting punched in the face for it. Only the big guys are having fun at the moment.

I’m tired of:

  • Conflicting rules that change every few months
  • Random penalties that come with zero explanation
  • Search Console telling one story while reality shows another
  • Algorithm swings that erase years of work overnight

I’ve followed every guideline, every best practice, every new rule they’ve thrown at us. I’ve proven ownership of my content. I’ve rebranded properly. I’ve linked everything cleanly. I’ve played fair, and yet Google still manages to treat my work like it’s some temporary test page.

One system thinks my brand is old. Another system pretends I have no history. A third system suddenly decides to yank features and all of it gets dumped on the creator with a generic email template… This isn’t me having a bad day. This is years of slow, grinding exhaustion.

If Google cared about creators, we’d actually know. If Google respected long-term work, we’d feel it in rankings, in tools, in support. If Google valued human-made content, they wouldn’t keep pushing us into the background behind whatever the algorithm randomly blesses that week.

Instead, we get:

  • Algorithm chaos
  • Flags with no clear human review
  • Automated emails that misidentify the brand
  • Systems that constantly contradict each other
  • Zero ownership of the mistakes on their side

I’m tired of being treated like the problem when all I’ve ever done is create, build, and try to play by the rules.

Creators Deserve Better. I Deserve Better. You Deserve Better.

If Google actually wants creators to survive, something has to change. We don’t need miracles. We don’t need to be handpicked. We just need fairness. Fair indexing. Fair visibility. Fair tools that don’t randomly strip features from channels that have been around for years. Systems that remember who we are and what we’ve built instead of talking to us like we just showed up yesterday.

Until then, we’ll keep building our platforms, our communities, our sites, our channels, with or without Google’s blessing.

Tags: Google
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Angel Kicevski

Angel Kicevski

I've spent half of my life playing video games, ever since the competitive 1.6 era. Now I am happily married to Margarita Kicevski, and have two beautiful children. My goal is to deliver fresh news and updates, but most of the time I want to work on guides. Since I have rebooted this website, I am planning on making it huge. Just you wait!

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