On September 2, GFUEL posted a cryptic “End of an Era” message that prompted shutdown rumors. The company later confirmed a relaunch – Formula 2.0 arriving in September 2025, promising a cleaner recipe and refreshed branding tied to creator collaborations.
The original social update thanked fans for years of support and concluded with “Logging out,” which sparked a flurry of speculation among the community. The message referenced late nights and big moments, and included lines that read like a sign-off rather than a product tease.
Is GFUEL going out of business?
No, GFUEL is not going out of business. The company clarified the post points to a brand relaunch and a new formula rather than a shutdown. The announcement on the GFUEL reveal page calls the update a new formula launch and invites fans to join the rollout later this year. The site promises an updated recipe with upgraded ingredients, more aminos and antioxidants, and claims the powder will no longer settle in the shaker. Alongside that claim, GFUEL has named certain flavors as early entries in the new lineup.
PewDiePie also touched on the change in a recent video, and GFUEL listed his Lingonberry flavor as one of the first Formula 2.0 releases under the relaunch plan – the topic appears at roughly the 4:00 mark in the creator’s segment. Is the brand actually shutting down? The official messaging and the linked pages make clear this is a rebranding and product update rather than an exit, though the phrasing was deliberately cryptic. GFUEL’s website frames the change as a response to customer feedback and lab work to adjust texture and ingredients, not the end of the company.
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