Gears of War: E-Day Reportedly Tops 400K Paid Sales on Xbox and Steam

Tom Warren's report puts paid sales above 400,000, while Game Pass revenue remains unclear.

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Close-up of an armored soldier with a glowing blue light on his shoulder.

Gears of War: E-Day has reportedly sold more than 400,000 copies across Xbox and Steam, excluding Game Pass access. Tom Warren’s report for The Verge also notes that the revenue generated through Game Pass remains unclear.

The newer figure is well above Alinea Analytics’ October 9 estimate of 230,000 copies across Xbox and Steam. Alinea split that earlier total into 62,000 Xbox purchases, including console and PC, and 168,000 Steam purchases. These are estimates, not official sales disclosures.

SteamDB’s contemporaneous ownership estimate ranged from 171,000 to 195,000. That figure measures estimated owners, not sales, and can change soon after launch.

Alinea’s October 9 analysis also estimated that more than 722,000 Game Pass subscribers paid $30 for the Premium Edition Upgrade to get early access. Its 1.7 million Game Pass players counted subscription access, not additional copies sold. The player total and paid upgrades describe different kinds of activity, and should not be added to a full-game sales count as though they were equivalent purchases.

The $69.99 standalone option is the Standard Edition, not the separate $99.99 Premium Edition. Game Pass Ultimate and PC Game Pass include Standard, while Premium adds up to five days of early access. Subscribers can pay $30 for the Premium Edition Upgrade instead of buying the full Premium Edition.

Alinea estimated gross revenue at about $37 million across Xbox and Steam, assigning 74.6% to Xbox and 25.4% to Steam. Its analysis did not explain whether, or how, Game Pass subscription revenue was allocated to the game, which makes the total difficult to compare directly with standalone sales receipts. Analyst Rhys Elliott interpreted the sales mix as evidence that the $69.99 Xbox purchase is effectively finished. The estimates cannot show how many Game Pass players would have bought E-Day without subscription access, or how many subscriptions the game helped attract.

The sales figures also leave the PS5 counterfactual unanswered. Push Square previously reported that an almost-finished PS5 version existed at The Coalition and that the game had received PS5 ratings in some regions. Alinea’s estimates cover Xbox and Steam, so they do not show how a PlayStation release might have sold.

In a separate post, not a direct response to Alinea’s estimates, Circana analyst Mat Piscatella made a related point: playing a game through a subscription does not automatically mean someone gave up a full-price purchase.

And it isn't straight cannibalism if a person paying for Game Pass plays an offered game through the service.Please. Let's be serious people. Or at least try to be.

— Mat Piscatella (@matpiscatella.bsky.social) 2026-10-09T17:11:12.511Z

Does the newer paid-sales figure change how you read E-Day‘s Game Pass reach, given that subscription players and upgrade purchases are counted differently? Follow the ongoing sales and platform story on X, Bluesky, YouTube, Instagram, Steam, and Telegram.

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