ESL, the esports giant, is celebrating a quarter-century of its journey by launching a limited-edition coin that honors its legacy. With only 500 units available, this collector’s item highlights the impact ESL has had on esports culture worldwide.
The ESL 25th Anniversary Coin can be grabbed from ESL’s official online store for €50 (~£43). It’s a neat piece for anyone who has followed ESL’s rise or just wants something special to commemorate the milestone.
The coin’s design is pretty striking. One side is tinted black and proudly displays “25 years of ESL” alongside the company’s logo. Flip it over and you’ll see the phrase “A legacy built together. Thank you for 25 years of preparing esports.” It’s like a small tribute to the fans, players, and everyone involved in ESL’s story.
When you purchase one, you’ll receive it in a classy black display box, along with an official certificate of authenticity that includes a unique serial number. Kind of cool to have, right? A little piece of esports history to keep on your shelf.
For 25 years, we've built a legacy together – shaping unforgettable moments whether you stood in the crowd, battled on stage, or cheered from afar.
Introducing the ESL 25th Anniversary Coin.
Limited to 500 units. pic.twitter.com/YdvKjIdTBK
— ESL (@ESL) July 23, 2025
ESL’s Impact on Esports
Founded in 2000 in Germany by Ralf Reichert, ESL has long been a major player in the esports arena. It’s especially known for its strong involvement in Counter-Strike tournaments, sharing the spotlight with other big names like PGL and BLAST.
Events like the Intel Extreme Masters (IEM) and ESL Pro League have drawn huge crowds. Take this year’s IEM Katowice, for example, where nearly 1.3 million viewers tuned in to watch Team Secret and Team Vitality battle it out for a $1.25 million prize pool. That’s no small potatoes.
ESL also hosts major Dota 2 tournaments under its ESL One banner, showing it’s not just about CS.
Big moves happened recently, too. In 2022, ESL was acquired by the Saudi Arabian government-backed Savvy Games Group for $1.5 billion, merging with FACEIT to form the ESL FACEIT Group (EFG). A year later, founder Ralf Reichert stepped down to become CEO of the Esports World Cup Foundation.
