EA is investing significant resources in Battlefield 6 with a massive creator campaign, preparing to hype the game like never before. Insider Gaming reported that EA’s plans include paying top content creators substantial sums, hosting reveal events, and securing extensive coverage for the upcoming beta in August. This type of investment demonstrates how much EA is relying on Battlefield’s success.
Four studios, DICE, Ripple Effect, Motive Studios, and Criterion, have been working on Battlefield 6 for years, with development costs reportedly around $400 million. That figure is expected to climb once marketing and creator campaigns are factored in. Some projects at EA have been delayed because of Battlefield, including Motive Studios’ Iron Man game, which is still years away from release.
EA has set an ambitious goal of reaching 100 million players, not sales, thanks largely to the free-to-play Battle Royale mode, which will come with a competitive twist. It’s a bold target, and honestly, it makes you wonder if their expectations might be a little too optimistic.
Creators have been invited to Los Angeles for the Battlefield 6 reveal event with all expenses paid, plus major payments for ongoing coverage. One insider mentioned that this is the biggest sponsored deal they’ve seen, which makes me curious: Will this level of hype translate into long-term player interest, or will it just be a flashy launch?
The big reveal event is set for July 31st, and the beta is scheduled for August. So creators will be streaming and posting content non-stop around then, so keep your eyes open if you want early impressions and gameplay.
