GOG faces accusations that promotional artwork for its New Year sale was created with generative AI. Players flagged odd details in the banner, and a user with a GOG staff tag on the storefront forums wrote that the image is “fully AI.”
The sale features discounts on recent and classic single-player releases, including entries such as Silent Hill f and a set of classic Final Fantasy titles, which were added to the store and given launch discounts as part of the sale. Players noticed visual inconsistencies in the promotional art while browsing those offers.
Observers pointed out strange composition problems in the image. For example, a person sitting on a beanbag appears positioned behind the TV screen they would be watching. A retro-looking console sits beneath the TV and displays smudgy textures and ugly line work in places that look like generation artifacts rather than photographed detail.
A linked GOG forum post contains the staff-tagged comment reading “fully AI,” though the poster also notes they are not speaking as a company representative and are writing on a personal basis. That message is being cited by community members as direct evidence the artwork was produced with AI tools.
Gaming On Linux first highlighted the generative-AI claims and linked them to GOG job listings that mention AI tools as part of expected skills. One quoted line from GOG career pages reads, “Active use of AI tools in daily development workflows, and enthusiasm for helping the team increase adoption.” A senior software engineer listing also includes the responsibility to “Actively use and promote AI-assisted development tools to increase team efficiency and code quality.”
Earlier engineering listings via a web archive and found similar AI-related language in postings from the last three months, indicating the references are not entirely new. That detail has been used by some players to argue the company has been open about adopting AI internally.
GOG changed ownership in December 2025 when Michal Kicinski acquired the storefront from CD Projekt Red. The takeover announcement said “We will continue building a platform that’s ethical, non-predatory, and made to last, while helping indie developers reach the world. We’re also committed to giving the community a stronger voice, with new initiatives planned for 2026.” The announcement also reiterated that GOG’s approach to DRM and game preservation would remain in place.
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