Capcom, the developer behind hits like Resident Evil and Monster Hunter, is considering a shift in its pricing strategy that may lead to more games being sold at $70, starting with Dragon’s Dogma 2. This decision comes after the company released an English translation of its latest earnings Q&A session, indicating a potential review of software pricing in response to escalating development costs.
With the impending release of Dragon’s Dogma 2 at a $69.99 price point, Capcom joins other industry giants in adopting the higher price model for next-generation games. The move reflects a broader industry trend toward $70 pricing, as development expenses continue to surge.
Capcom has not shared specific sales projections for Dragon’s Dogma 2 but has expressed confidence in its potential to reach million-selling status. This confidence is set against a backdrop of increasing development and labor costs, with Capcom’s president previously highlighting the disparity between rising production expenses and relatively stagnant game prices.
The company emphasizes a balanced approach to pricing, aiming to consider player feedback while adjusting to the financial realities of game development. This strategy mirrors actions by other major players in the gaming industry, such as Ubisoft with its Avatar: Frontiers of Pandora release and Take-Two with NBA 2K21, which marked the start of the $70 game pricing trend.
