Borderlands 4 is currently on sale on Steam for 20% off, dropping from $70 to $56, roughly one month after the game’s launch. The discount contradicts prior comments from Gearbox leadership about holding off on deep sales for the new entry. The sale was first reported this week and is visible on the Steam store, where the price reduction applies in many regions.
A small discount like this is often used to move more copies ahead of upcoming paid downloadable content, and it matters here because early sales and player numbers for Borderlands 4 have been lower than the comparable launch performance of Borderlands 3. Comparative figures from the launch period indicate that Borderlands 3 sold approximately 5 million copies within its first five days as an Epic Games Store exclusive.
Borderlands 4 reached roughly 3.1 million downloads across platforms in its first week. Gearbox’s public comments suggest Borderlands 4 was made with a significantly larger budget. The studio head, Randy Pitchford, has said it’s more than double Borderlands 3’s development budget, which has led to broader estimates into the hundreds of millions.
Pitchford previously said intense discounts and console-subscription placements took years to arrive for Borderlands 3. He framed that as a caution that the same would not happen quickly for the next cycle. That comment seems to be targeting extreme price drops, such as the 95% off sales that occasionally occur, rather than routine, modest discounts. Still, a 20% cut this soon after launch signals that the developer and publisher want to stimulate sales sooner rather than later. For anyone on the fence about buying the game, a reduced price is a reasonable chance to try it. The game itself has been praised by some critics and players for its design and loot loop, even as overall launch metrics have sparked questions about how it compares commercially to its predecessor.
If you have thoughts on the sale or the game’s early reception, leave a comment below and join the conversation on our social feeds: X, Bluesky, YouTube.
