So, here we go! Apple has reportedly hit the brakes on its $3,500 Vision Pro headset due to a lack of interest from buyers. Can you believe it? I mean, considering all the hype around new tech, it’s kind of surprising when something doesn’t take off as expected!
The Vision Pro, launched in the US in February 2024 and rolled out globally throughout last year, seems to be gathering dust rather than fans. According to a report from Financial Times, Apple initially aimed to sell one million units in its first year. But that number was slashed by more than half, yikes!
The issues seem rooted in the complexity of the headset’s design and some manufacturing hiccups along the way. It’s tough for gadgets that promise the world but can’t deliver without many headaches. As reported by The Information, Apple is now sitting on quite a pile of unsold headsets.
They’ve got enough inventory to keep things rolling until what they think is the end of this product’s lifecycle. That means those shiny headsets might sit around while inventory levels are tackled over 2025!
Now, here’s an interesting twist: rumor has it there’s a second-gen Vision Pro in development, but production has stalled, too! The latest whispers suggest it could just be an “incremental update” with only slight changes to how it looks. Sounds like we’re not getting anything too wild anytime soon.
You might want to keep your eyes peeled for further developments because Bloomberg claims Apple plans to roll out a revised version featuring its new AI system! This could be added into future iterations, much like how it’s been incorporated into recent iPhones.
