`UNO recently addressed rumors suggesting it was being turned into a casino-style gambling game. Instead of launching a real-money casino version, the iconic card game is introducing UNO Social Clubs at selected casino lounges across the US this summer.
These rumors spread through social media, claiming UNO would become a real-money slot or card game in casinos. The brand responded on Facebook, clarifying the situation:
“A rumor has come to our attention that there will be UNO tables on the casino floors in Las Vegas,” they said. “Sounds wild, huh? We hate to be the bearers of bad news but the casino floor isn’t ready for us yet. We’ve been told that while they do have tight security, it’s not strong enough for UNO at this time. This isn’t a Reverse card. While we get this sorted out, the UNO Social Club is rolling out to bars in Los Angeles, New York City, Chicago, Atlanta and Austin this August.”
UNO Social Club Hits Casino Lounges With Themed Pop-Ups
The UNO Social Club is a pop-up campaign that transforms casino lounges into UNO-themed spaces, offering a fresh take on game night with social fun and friendly competition. The first clubs will debut in Las Vegas, New Jersey, and other major gaming destinations this summer.
Ray Adler, vice president and global head of games at Mattel, shared, “We created UNO Social Clubs to reimagine what game night can be, bringing people together for real-world fun, connection, and a bit of friendly competition. The UNO Social Club in Las Vegas is just the beginning, and we’re excited to see how these new experiences inspire players to show up, play hard, and make unforgettable memories.”
Visitors to these experiences will find games like UNO Golf, UNO Teams, and the fast-paced UNO Show ‘Em No Mercy available to play inside the social clubs, but not on the actual casino floors.
It’s interesting how UNO is branching out into casino resorts without becoming a gambling product itself. Could this be a way to attract a wider audience without crossing into casino gaming?
