Jacob Navok, former director of business at Square Enix and now CEO of Genvid, argued that platforms like Roblox and generative AI will reshape how games are made and who makes them. Navok runs what he calls “the studio-grade AI production platform for film, TV, and branded video,” and he has repeatedly pushed a vision of rapid, prompt-driven creation replacing traditional pipelines.
In that tweet Navok wrote, “Unclear to me what stops Roblox from being a trillion dollar company in the future. Users are there, monetization is there, the lawsuits will be worked out (as they were for every major social media company before this) and as fidelity improves, the audience will age up.”
Unclear to me what stops Roblox from being a trillion dollar company in the future.
Users are there, monetization is there, the lawsuits will be worked out (as they were for every major social media company before this) and as fidelity improves, the audience will age up.
When I… https://t.co/GV6x7HElFv
— Jacob Navok (@JNavok) March 3, 2026
Navok pointed to Square Enix’s old cloud service Core Online as an example of an attempt at user-created content that failed when it required “good browsers on good PCs.” He said modern game-creation platforms avoid that bottleneck and layer in prompt-driven experiences, AI-rendered textures and meshes, on-demand animation libraries, and Lua for repeatability and consistency.
He argued Roblox already has a major advantage in matchmaking and scale. Roblox’s growth was noted in August 2025 when it reached a record concurrent player count higher than all of Steam combined as of August 2025.
Navok was explicit about what that means for design and discovery. “Already Roblox games are innovating in game design way faster than AAA,” he wrote. “Every AAA single player game since Bioshock is basically the same collection of fetch quests bookended by fight scenes. But the speed by which the tycoon genre has been evolving on Roblox (GaG to Steal a Brainrot to Tsunami) moves as fast as Tiktok trends and mints overnight millionaires.”
He also suggested the economics and tools change who can make games. Instead of learning to program, Navok said someone can “be 15 and making a Roblox game and have access to the entire world instantly.” Generative AI remains divisive across the industry. Some creators reject it outright. Bethesda’s Todd Howard recently described AI as a useful “tool” in making games but said it should not be used to generate content because “the human intention of it is what makes our stuff special.”
Do you think AAA single-player games really are “the same collection of fetch quests” now that Roblox and AI tools are moving fast? Follow us on X, Bluesky, YouTube, Instagram and share your thoughts in the comments.
