Blizzard announced new changes regarding its purchasable game time available on the Blizzard Store. To raise awareness, this doesn’t change the current subscription model, which will still be available for the same price, but only changes the purchasable game time itself. So far, there was only 30, 60, 120 days of game time available to purchase. Now, there’s only 60-day game time available to purchase for $29.99, with both the 30 days and 120 day game time no longer available as an option.
The main intention from this change is that Blizzard most likely wants to have active subscriptions rather than allowing people to purchase game time “on-demand.” This is already proven to be an effective change for Blizzard, while it may lead to further indirect complications. That is forgetting and leaving the subscription active, leading to unintentional recursive subscription without even being aware of. Players have already started rebelling against the changes, and we are looking forward to seeing Blizzard’s response (if there is going to be any).
There hasn’t been a single change regarding the WoW Token and its price, and its purpose most likely remains the same. Blizzard declared the changes in a recent bluepost which you can find below.
We recently conducted a review on the available services in all currencies. Based on this, we have decided to alter the available Game Time options in the Blizzard Shop. As of today, the Game Time options of 30, 90, and 180 days have been removed and Game Time is only available as a purchase of 60 Days.
| New Game Time Option | USD |
|---|---|
| 60 Days Game Time | 29.99 |
Please note that currently, the options and pricing for the purchase of both WoW subscriptions and WoW Tokens will remain unaffected. Also, any Game Time that has already been purchased for an account will not be affected by this.
We appreciate that players choose to spend their time with World of Warcraft, and we are committed to ensuring the game continues to provide players with great entertainment value.
If you would like to review your World of Warcraft Game Time and payment method, you can do so through Blizzard Account Management at any time.
